In order to gain a competitive edge in your industry, its crucial that your business gains the trust of potential customers. Thanks to the Internet, more and more consumers are making informed decisions about the company and people theyre going to allow into their homes. How do consumers decide whether a business is qualified, trustworthy and reliable? Of course theres word-of-mouth referrals, but that doesnt quite cut it in todays digital age. To really position your business as a top contender you should:
Impress Consumers With Your Website
First and foremost its important to have a website, however more important than that, is that your business has a good website. Its , which means the last time your website should have been updated was last month, not . Consumers are becoming experts at online research, which means chances are theyre going to judge the quality of your website to determine your trustworthiness and the quality of your business. Not sure how to design and manage a web site? There are plenty of services available that can help make your business visible online. Totalhousehold PRO, for example, offers website design and handlement services that are specifically designed for contractors.
Create Custom Content
Consumers are information hungry so the best thing your business can do is to fulfill that need. Adding a blog to your website that offers original and informative content about your trade will further position your business as an industry expert. Whether its an article a week or an article a month, custom content can go a long way.
Consistently Update Social Media
Social media is a very important business tool that you should take advantage of. However, its one thing to have a Facebook or Google+ page and a whole other thing entirely to maintain and grow these pages. Without maintenance your pages lose credibility and are essentially pointless. Social media is also a way for your business to make personal connections and have conversations directly with current and potential customers. By fully taking advantage of social media, you will position yourself as not only an industry expert, but as a trustworthy business.
Join A Trade Association
Becoming a member of a reputable association in your industry is a huge plus. Whether its the National Association of Home Builders or the National Electrical Contractors Association, whatever your trade youre likely to find an association that you can join. Many national associations have regional and state branches that your business can become an associate of, too.
Get Involved With Your Local Chamber of Commerce
Your local chamber of commerce is designed to support local businesses, why not take advantage of it? Becoming a member and getting involved opens the door to local business networking events and opportunities which will get your business before potential prospects and build a trusted relationship toobtainher with your community.
To get started, visit pro.totalhousehold.com for website design, management, custom content creation and social media management services. To learn more concerning the services we offer also to get a free marketing consultation for the business email us at or give us a call at -.